Nov 28, 2009

Social Commerce on Facebook, Uh! How Many Storefronts!

Storefronts opening on Facebook!
What does this entail?

Payvment is an E-commerce solution provider who is proposing a new application entitled Storefront integrated in Facebook.  This application allows e-tailers to install stores on Facebook.

The advantage of Storefront is the ability to be launched on any fan page, thus giving “e-tailers” a solution to sell their products on fan pages.

Thus Fan pages are emerging, as the  point of passage for Social Commerce, as I previously  mentioned with the Nimbit platform dedicated to the music industry.  These tools permit, in fact, the integration of business with a “fancasting” perspective.

Moreover, Payvment is compatible with integration via Facebook Connect on e-tailer's web sites

Storefront even goes a step further and combines offers from different e-tailers by mutualizing them. But in doing so with  retailers’ offers it is possible however, that Storefront oversteps e-tailer's wishes….

And concerning the brands, will they be overtaken by e-tailers, when now they are the main source of business fan pages? 

The success Payvment's remarkable initiative will be measured by the number of Storefronts that are launched on Facebook and deserves close monitoring as it confirms that Social Commerce is indeed progressing and moving  “inside Facebook”.

Nov 24, 2009

What’s in a (Things) Box?

ThingsBox, a new social shopping application on Facebook, allows you to select recently purchased products, or items that one wishes to have and give feedback or get feedback from friends.

This touches upon one of the essential components of Social Commerce; receiving reliable opinions before making a purchase.

What is noticeable about ThingsBox is the integration on Facebook and the interaction between using the application and posting comments on walls that generates the propagation of feedbacks.

The ThingsBox application is divided into 3 parts; a “HaveBox”, a “WishBox” and a box entitled “Undecided”.

This division allows subtle interactions between friends.  I put in my HaveBox items that I have and hand them over to be commented on, by posting them on my wall or by directly asking the opinion of certain friends.

I can also ask them about the contents of my “Undecided” box, but also ask them about things I have in my “WishBox”, otherwise what are friends for…..

Judging by the list of products recommended by ThingsBox, this application seems to specialize in electronics, laptops, cameras, and telephones…..and suggests buying such items on Amazon.

Is an affiliate business model sufficient for ThingsBox?

Nov 23, 2009

Is Your Brand “Direct to Fans”? The Nimbit Way!

Social networks are establishing new relationships between brands and their clients. In particular, the fans, as shown by Nimbit.

Where, in the world before social networks, admirers were sure bets as clients, the reality is now different.

Always full of enthusiasm, brand and music lovers alike, have become organized fans, finding, for example, on Facebook, information sites for meeting, commenting and adapted marketing campaigns

New marketing networks are on the verge of breaking out.
 This is what Nimbit wants to do with the music industry!

Nimbit's concept is simple.  Set up on each artist’s fan page a Nimbit boutique called “My Store” where, besides music, fans can also purchase concert tickets, T-shirts, and other paraphernalia of the artist.

In a nut shell, all “Music & Merch”, everything from music to its merchandise that could be of interest to fans.

Many independent artists and labels are utilizing Nimbit.

Let’s take for example the folk singer Ellis Paul whose next album is already available to fans on his fan page, or the London Symphony Orchestra who has a fan page and a Nimbit store.

The “music business” never ceases to amaze us. On one end of the spectrum are  major labels, very rigid attitudes, and on the other end is the ingeniousness of ITunes, Deezer, Spotify, and now Nimbit

What does Nimbit offer that ITunes doesn’t?

A direct link with fans, that I call Fancasting, the opposite of Broadcasting.  Louis Vuitton demonstrated this phenomenon recently with their Paris fashion show available exclusively on their fan page. 

By proposing to market “Music and Merch”, Nimbit is taking that extra step!
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