Nov 23, 2009

Is Your Brand “Direct to Fans”? The Nimbit Way!






Social networks are establishing new relationships between brands and their clients. In particular, the fans, as shown by Nimbit.




Where, in the world before social networks, admirers were sure bets as clients, the reality is now different.


Always full of enthusiasm, brand and music lovers alike, have become organized fans, finding, for example, on Facebook, information sites for meeting, commenting and adapted marketing campaigns


New marketing networks are on the verge of breaking out.
 This is what Nimbit wants to do with the music industry!





Nimbit's concept is simple.  Set up on each artist’s fan page a Nimbit boutique called “My Store” where, besides music, fans can also purchase concert tickets, T-shirts, and other paraphernalia of the artist.


In a nut shell, all “Music & Merch”, everything from music to its merchandise that could be of interest to fans.


Many independent artists and labels are utilizing Nimbit.



Let’s take for example the folk singer Ellis Paul whose next album is already available to fans on his fan page, or the London Symphony Orchestra who has a fan page and a Nimbit store.


The “music business” never ceases to amaze us. On one end of the spectrum are  major labels, very rigid attitudes, and on the other end is the ingeniousness of ITunes, Deezer, Spotify, and now Nimbit


What does Nimbit offer that ITunes doesn’t?


A direct link with fans, that I call Fancasting, the opposite of Broadcasting.  Louis Vuitton demonstrated this phenomenon recently with their Paris fashion show available exclusively on their fan page. 


By proposing to market “Music and Merch”, Nimbit is taking that extra step!

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