Friends and Feeds

These are  two key players in the upcoming Social Marketing and Social Commerce revolution!

Abbey Klassen is a huge believer and talks about it on the very serious on –line media and marketing source Advertising Age:

“Social Shopping Takes on New Meaning With Newsfeed Purchasing”

1-800 flowers and the start-up Alvenda not only are beginning to sell on their customers Facebook pages, but are preparing to advertise through feeds also.

The art of business is being restructured!

Abbey Klassen goes on to say,

“A recent study by Ripple6 and The E-tailing group suggests 83% of people want to share information about their purchases and that 43% credit making purchases as a result of their social networking surfing”

Read the rest on Advertising Age